left_aIntersolar Europe, the world’s largest exhibition for the solar industry held in Munich this June, provided an opportunity for locally spearheaded ‘Switch to Portable Solar Power’ campaign to showcase its wares in front of a discerning international audience.

“With over 1,100 international exhibitors, it is the leading exhibition and networking event for the solar industry,” says Ryan Steytler, Director Product Innovation, In2Brands. Visitors from over 145 countries had the opportunity to experience first-hand the revolutionary capability of both the Ecoboxx and WakaWaka range, in addition to new product developments in its portable solar power portfolio.

“Solar power, the conversion of sunlight into electricity, is in itself not a foreign concept.  It is, however, cumbersome to install and requires costly consultants making it far from readily available or a practical solution for most,” continues Steytler.  The concept of portable solar power however brings with it the ability to harness the sun’s energy, but most importantly the capability of making it easily accessible to all, rendering it a perfect solution particularly for the local market. An overwhelming positive response to the Ecoboxx and WakaWaka product range from international attendees has reinforced local support and uptake for the ‘Switch to Portable Solar Power’ campaign.

“Not only was it an opportunity to showcase our product portfolio, but also to interact and network with stakeholders in the international solar industry,” continues Steytler.  “As players in the local portable solar power market we are committed to remaining abreast not only with regards to local requirements, but also of international trends and developments in order to ensure maximum value and benefit for local consumers.”